Abu Dhabi National Exhibition Company
SFA were appointed in 2012 to provide lead generation services to the Abu Dhabi National Exhibition Company to develop the conference sector of their business. Since then, we have consistently researched and engaged with organisations that wish to produce conferences in the Middle East, identified key decision makers and decision criteria, uncovered any concerns and developed strategies that may help ADNEC's sales team engage productively with the client. We also identified potential ambassadors/local hosts within the Middle East who were willing to consider hosting an international Association conference in Abu Dhabi. ADNEC have reappointed SFA consistently, year on year since 2012.