Visit Belfast

SFA have been working with Visit Belfast since 2011. Since then, we have handed over 165 qualified leads for National and International Association conference business, 35% of which went to bid and to date have resulted in 27 confirmed conferences (worth an estimated £18.6M of business for the city), 8 conferences that are awaiting decision (worth an estimated £7.9M) and a further 21 are at bid/proposal stage (worth an estimated £14.2M). In addition, we provided research services to support Visit Belfast when they undertook a project to understand the potential conference business in their top priority market sectors and identify the most appropriate conferences within these sectors.