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Experts in Lead Generation

The Team

The Team Lead generation, as well as lead qualification, requires particular skills. The talents needed to consistently find, qualify, recruit, motivate and convert prospects to leads are very different from those needed to close sales. SFA’s international team of multilingual staff, led by Sarah Fleming, h ..

Lisa Owen

Lisa Owen Lisa Owen joined SFA as Team Leader and Senior Account Manager in April 2016 to work on several new, large, international accounts. Lisa, previously Client Services Manager from Marketing Manchester, comes with over 15 years of experience in destination marketing and business tourism. Managing Director a ..

Elaine Hull

Elaine Hull Elaine has spent most of her career working in the customer service sector, having worked for 15 years with Barclays Bank plc and Next Retail plc. In her various roles as Customer Service Team Leader, Quality Service Coach and Servicing Programme Manager, she has developed a high level of IT literacy, a good ..

Kathryn Yates

Kathryn Yates Kate has over 10 years of experience within the field of of research giving her a proficiency in the whole research process, from proposal writing and systematic literature reviews to data analysis and report writing. She has conducted research within a number of areas including stakeholder management, benefi ..

Mickael Benaim

Mickael Benaim Mickael is an experienced economist with past experience as a research analyst, consultant and academic researcher. He completed his PhD in Economics at the University of Strasbourg (France) in 2013. He has also been a Research Associate at the Manchester Institute of Innovation Research (University ..

Caroline Karlsson

Caroline Karlsson Having worked in the tourism and travel industry for over 20 years, Caroline Karlsson brings a wealth of relevant experience to her job at SFA. Her background as a travel consultant, arranging itineraries and making travel arrangements, has given her excellent organisational skills that are easily transferabl ..

Scarlet Rajah

Scarlet Rajah Having made an excellent impression during a temporary contract at the start of the year, Scarlet joined the SFA team on a permanent basis in September 2017 as our hospitality event and buyer recruitment expert. Having graduated in Social Policy and Criminology and with years of experience in administrat ..

Lindsay Hartshorn

Lindsay Hartshorn Lindsay joined SFA in January 2018 with 10 years of experience in Advertising and Events. Since graduating college, she has working in ad agencies, event production, video game development and wedding planning. From Fortune 500 companies to owning her own business, the key to her success is the belief that cl ..

Clare Woollam

Clare Woollam Clare spent the first part of her career as an Underwriter in the Insurance industry, having worked for 12 years with Independent Insurance Co Ltd and then 9 years with Zurich. During this time she developed a high level of IT literacy, the ability to identify and convert sales opportunities, an excellent lev ..

Jane Breakspeare

Jane Breakspeare Jane has had a varied career - she started her working life in a clerical role in a government department and then worked for nearly fifteen years as an airline stewardess. She then spent ten years working as part of a sales team at BASF where she had responsibility for outbound selling as well as pre-and pos ..

Sally Jolleys

Sally Jolleys Sally has worked in the Retail sector for over ten years where she was responsible for sales, customer service, product design and supplier management, finance and administration in a small chain of furniture shops. She is well-organised and her efficient administration and organisation skills mean that she i ..

Sarah Waterworth

Sarah Waterworth Sarah joined SFA in September 2015 following three months on a temporary contract. During her previous career as a Recruitment Consultant, she gained excellent customer service and research skills and was very used to working in a fast-paced environment. The skills needed in Recruitment are very similar ..

Becky Hannon

Becky Hannon Becky graduated from Sheffield Hallam University in 2014 with a First in BSc Hons Tourism Management. Since graduation she has worked for a convention bureau as well as a meeting and events agency before joining the team in July 2018. Her previous experience has enabled Becky to develop her lead generati ..

Edouard Duval

Edouard Duval Ed joined SFA in September 2019, his first job out of university after having graduated in Public Relations and Marketing in June. Ed has quickly learnt to apply the knowledge he learnt from Public Relations and Marketing in terms of public outreach and research and transfer it to Business Tourism. Ed comes f ..

Emily Hartley

Emily Hartley Emily joined SFA in 2019 having graduated in Hospitality Business Management.  She spent a placement year in Australia where she worked within the hospitality side of conferences and events at Marriott properties in Queensland and Melbourne, including some large scael conferences in the Sheraton Grand Mi ..

Georgia Knox

Georgia Knox Georgia graduated from Nottingham Trent University the previous year where she studied Psychology BSc.  She joined the SFA team in 2019 on a temporary basis in June assisting with hospitaltiy events and buyer recruitment but quickly demonstrated her ability to trasnfer the critical thinking, analysis and ..

Caterina Romani

Caterina grew up in Florence and studied at the University of Siena before moving to Manchester. Caterina is an excellent communicator with strong IT, research and language skills.  She has previously worked in customer service, looking after clients from all over Europe and China where she has been able ..

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